Measure your brand's influence with the unrivaled precision of the PU Leather Measuring Tape. Its dual-sided 60" soft PVC tape measure features inches on one side and centimeters on the other for utmost convenience. With a seamless lock-in feature, it effortlessly holds its position when pulled out, ensuring ease of use - push the hidden button to effortlessly retract the tape. Take out the guesswork and measure your way to branding success.